COTTON ON // STYLING
From July 2021 until May 2024, Gem was the lead creative campaign stylist at Cotton On.
As Australia’s largest fashion retailer that is recognised and revered around the country, Cotton On now operates hundreds of stores across 19 international destinations, and Gem was responsible for informing and executing the styling for their in store, digital & social campaigns across the Cotton On Womens, Mens & Body brands.
